As I mentioned earlier, one of the reasons I wanted to ask some non-Daredevil readers why they aren’t reading the book (see posts HERE
) was to try to figure out why the sales aren’t better. I know that the statistics published don’t tell the whole story, but a downward trend is a downward trend, no matter how you look at it.
Now that the sales numbers for #107 are out, I’m more confused than ever. Many readers left the book after #105, and I kind of have to respect that. I really liked the story, as I’ve also mentioned before, but I do in some way also like most people’s reason for leaving (though I’d rather they’d stay on as readers) since it at least signals that Daredevil doesn’t automatically mean devastation and depression for many, or even most, fans. I think that particular fan reaction may have been somewhat unexpected for Marvel, and it has probably given the powers that be the signal that people want to see a Matt Murdock who has reason to smile on occasion.
However, in the light of the excellent reviews of the most recent arc, and all the Rucka fans you’d expect would come onboard for it, I was astonished to see that #107 sold fewer copies than #106. Really people, what the *beep* is going on here? Are you waiting for the trades (which I suspect many readers do anyway since Bru’s stories fit that format well) or do you have an allergy to excellence? Why is it that people claim to not like hyped-up events and prefer good solid storytelling when it seems like it’s the other way around? Not only are Daredevil stories good even when they’re bad, the book has been consistently on time for years now.
Well, I don’t really know where I’m going with this post, I just wanted to get this off my chest because it worries me a little. I’m worried that good solid stories and rave reviews don’t seem to be enough. If that’s not enough, then what is? If they decided to out Matt Murdock as the Skrull queen’s second cousin would that change things? I fear the answer to that is yes.
Anyway, the “good news” for us continuity whores is that Amazing Spider-Man is dropping fast. While the three times a month publishing schedule helps in making sure that the new direction is still making financial sense for Marvel, it is obvious that there are not as many Spider-Man readers as there used to be, and they are becoming fewer and fewer every month. While it has little to do with Daredevil, I’d like to see OMD reversed. If things don’t turn around for ASM, that might happen soon enough.
For a very good overview of all the Marvel book that came out in May, check out The Beat’s monthly analysis. It’s always interesting reading even when it’s not uplifting.